One of the first things you learn as an Internet Marketer is that you need to build a list.

So how do we do that?
Well, the basics are simple enough…

1. Acquire or create a lead magnet, a freebie if you will, to give away.
2. Create a landing page where you offer the lead magnet in exchange for someone’s email address.
3. Drive traffic to the landing page.
4. Collect the email addresses and add them to your autoresponder.
5. Sell to your list of email addresses.
6. Make a fortune…
At least that’s what the guroos tell you…

It seems like they always make it look so easy. But then again that’s the appeal of Internet Marketing, little work, lots of gain.
But we know there is more to it then that, right?

The entire core of list building is in the first 3 steps…
So let’s go thru each step.

Step 1.

Acquire or create a lead magnet, to give away.
Known fact… People like free stuff.
So we need something of quality and value that they would like to have and use.
Use PLR articles they say!
OK, but we will need to sort thru all the stuff that’s out there and find the good stuff.
It’s like finding a needle in a hay stack. It’s going to take some time.
Then you need to rewrite it and make it your own.
Fair enough. We want quality and value, so rewrite it or create your own.
But here’s the thing with PLR…
You need to make sure that the info contained in it isn’t outdated, or you’ll need to research it and update it as you rewrite it.
Might as well create your own and use the PLR for research only.
I mean if you’re going to rewrite it, why not start from scratch, right?

So PLR articles are probably out…

HMMM…what to use, what to use? Read on I’ll tell you!

Step 2

Create a landing page where you offer the lead magnet in exchange for someone’s email address.
Sounds easy enough.
Most autoresponders have built in landing page templates to work from.
Makes it easy work…

Step 3


Now comes the hard part…
Drive traffic to the landing page.
If you’re just starting out, you have several things against you.

  • You don’t have a clue as to how to drive traffic
  • You don’t know where to get this traffic from
  • You don’t have a budget at all to buy traffic
  • You don’t know how to buy it and not wipe out what little budget you might have
  • You don’t have any authority yet
  • No one knows who you are

So what the hell do we do to get started?

You could use free traffic to get started, but that takes a lot of time and effort…
And you want to get started NOW!

Wouldn’t be great if we could use other peoples launches and authority to build our list?
I’m not talking about some jacking software that grabs a page.
We need a system that ethically uses someone else’s authority and someone else’s product.

Well now you can!

What if I could show you how to :

  • Use someone else’s launch, to build your list.
  • Use someone else’s product to build your list from that launch.
  • And it will work every time you implement this technique.
  • And continue to bring in new leads AFTER that launch is over…

Let me know in the comments.

Here is part 2 of List Building 101, the how and where to give away your lead magnets.