Many Internet marketers make the mistake of thinking that once their website is up and running, their biggest job is finished. Au contraire, the journey has just begun.
Yes, you must put in a lot of time, effort, and money into making sure the website looks great, is easy to navigate, and includes all the essential information any visitor would ever need to connect with your products, information, or services they want.
Due to near universal Wi-Fi and the affordability of mobile access devices, a majority of web users today aren’t using laptops or desktop computers to access the internet as they once were. The kind of big, clunky websites designed to be viewed on a PC or laptop turn out to be a major headache when viewed and navigated on a smart phone or tablet.
That means that the website you have just finished creating is essentially obsolete if it’s not mobile optimized.
Your Customers May Have Already Moved On
If your website isn’t mobile-optimized, you could be turning away more customers than you’re attracting. Mobile customers are very impatient and less likely to stick with a website if it takes more than 3 seconds to load.
And if your shopping cart isn’t optimized for mobile devices, about 3 out of 10 customers will abandon you mid-purchase. Can you afford to let that many paying customers walk out your door?
So you must be focusing on mobile customers, as they tend to be more impulsive in their buying and spend more money per purchase than desktop customers.
Optimizing for a mobile world
Unlike PC users, mobile users don’t want to download an entire web page. It’s too much information, both for the user and for the devices themselves. Instead, they are looking for key information that they can access quickly, without having to click around to a lot of different pages.
Have you ever tried to click on a button or fill out a form on a smart phone? Now there’s an experience that probably won’t leave a smile on your face.
That means the mobile version of your website must be simpler and streamlined. In other words, your content needs to be mobile-optimized.
Mobile devices like smart phones and tablets are less powerful and use a different kind of operating system than PCs and laptops. To make sure your website will load faster and offer more versatility, make sure to design your website with the following in mind:
- Use a preferred markup language, such as WAP/WML rather than HTML.
- Can it be navigated using a touch screen keyboard?
- Screen dimensions and rotation support must be enabled.
- Browser capabilities include scaling, Flash, and AJAX support.
- Does it load fast using the appropriate network data speed: 3G, 4G, or 5G?
- Is it optimized for mobile operating systems, such as Apple iOS, Android, or Windows Phone Mobile?
One thing that all mobile devices have in common is that their screens are smaller than those of laptops or PCs, especially on smart phones. This means you have a much smaller canvas to work your magic.
Rather than multiple photos, images, or videos, limit your mobile site to a single entity that grabs their attention from the moment they see your page.
Also, keep your text content to the bare minimum. If you include too much text, most readers won’t be able to read it anyway.
Stay away from small buttons that are difficult to click on using mobile devices. If you must include buttons, make sure they are very large.
Be aware that the latest model tablets and smart phones have very high-end graphics resolutions. This means colors and images may appear differently on mobile devices than they do on a laptops or PCs. So try to avoid garish colors or blurry images.
People Are Attached to Their Mobile Devices
Today, most people won’t leave home without their smart phone. They are definitely using their mobile devices way more than they their PCs and laptops – especially when it comes to searching for the products and services they want while on the go.
If your business has only a regular website, you are essentially shutting the door on the majority of customers using the Internet today.
Because mobile devices run slower than PCs and have small screens and keyboards, the mobile version of your web page needs to account for these disadvantages. Mobile optimized pages have to be easy to read, provide critical content up top and be easy to navigate without the use of the keyboard.
Advantages of Mobile Optimization
When your content is mobile optimized, you not only have access to a much larger pool of prospective customers, but you also have improved tracking thanks to built-in technologies of most mobile web page generating software.
Getting the information you need to understand how page visitors behave once they reach your mobile-optimized web pages helps you make effective improvements, giving you the results you want.