I’ve been getting emails from Petovera.com for quite a while now. Today’s email had a link to an awesome article, “7 Types of Lead Magnet Pop-Up Offers Guaranteed to Convert More Email Subscribers” by Matt Ackerson on Petovera.com. This had a bunch of influence on me as I seem to struggle with lead magnets all the time. So much so, that I was immediately inspired to create this info-graphic. Please go check out the article and send my respect to Matt.